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Designer + Product Builder

Well hello there!

I'm Lauren Heil, a designer and product builder working across brand, product, UX, illustration, and the weird little systems that make everything actually work.

I've spent my career moving between graphic design, education, technology, and product development. My go-to phrase is "everything is figure-out-able", which has served me well as a serial maker and creator.

Portrait of Lauren Heil.

Designer | Educator | Illustrator

I started my career as a graphic designer and art director, learning how typography, color, hierarchy, and storytelling shape the way people understand information.

Then I became a teacher.

I spent seven years teaching middle school computer science and digital arts, which meant I also spent seven years figuring out how people learn. I saw where students got stuck, what made something suddenly make sense, and how the way information is presented can determine whether someone understands it at all.

That changed the way I design.

Since then, every role I've taken has really been another version of the same challenge: How do you take something complicated and make it feel simple, effortless, intuitive?

Sometimes that's a brand. Sometimes it's a product, a website, a course, a visual system, an illustration, or an entire experience.

It's also what led me to build Stickity. I originally created it because I wanted a better way to visually communicate with my own students. Other teachers started asking for it, then schools did, and eventually it grew into a product with more than a million installs and users in all 50 states and 60+ countries.

Building Stickity gave me the chance to work across pretty much every part of bringing a product to life: brand, product strategy, UX/UI, customer research, visual systems, web design, marketing, prototyping, testing, and figuring out what to build next.

I've helped build an education startup from the ground up, led company-wide rebrands, redesigned both live and online learning experiences, illustrated curriculum, crafted motion graphics and animations, and created design systems and resources used by educators around the world.

I love strategy, but I really love making things. I still want to open Illustrator, build the prototype, move things around until the layout works, write the copy, test the idea, and figure out why something isn't working.

More about me
A grid of selected design and product work by Lauren Heil.

Recent Work