PRODUCT · UX · VISUAL DESIGN · ACCESSIBILITY
Stickity
Building a product that makes great teaching easier.
When I started teaching, I didn't expect to spend so much of my day thinking about graphic design.
Every lesson required dozens of tiny visual decisions: a timer students could read from the back of the room, an icon to reinforce directions, a quick reminder for a multilingual learner, a checklist for a student with executive-functioning challenges, or a feedback sticker that communicated more clearly than another paragraph of text.
None were difficult on their own, but together they quietly became part of the hidden workload of teaching. The more I looked around my own classroom, the more I realized teachers everywhere were solving the same problem from scratch every single day.
THE QUESTION IT GREW FROM
What if teachers already had those visual tools, thoughtfully designed and ready to use, so they could spend less time creating materials and more time teaching?
What began as a side project during my daughter's nap times has grown into a platform used by educators in all 50 states and 60+ countries. Designed, illustrated, coded, marketed, and supported by one person (spoiler alert: me!).
The small moments that shape a school day.
Most educational technology focuses on curriculum, assessment, or classroom management. Stickity focuses on something much smaller and, in my opinion, just as important: the countless moments of visual communication that shape a student's experience.
Teachers communicate constantly through visuals: reminding students what to do next, reinforcing expectations, supporting language development, scaffolding independence, and reducing cognitive load through choices that are invisible when they work well.
Those supports shouldn't require a design degree to create.
WITHOUT STICKITY
✕ Searching Google Images
✕ Copy / pasting icons
✕ Inconsistent styles
✕ Tiny fonts, poor contrast
✕ Five different visual styles
WITH STICKITY
✓ Consistent visual language
✓ Accessible graphics
✓ Ready immediately
✓ Familiar icons
✓ Predictable layouts, less load
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MY ROLE
Every product has an iceberg beneath it.
Users saw a library of classroom graphics. I was building an entire product ecosystem, leading every part from the first prototype through launch and ongoing development, combining designer, teacher, founder, marketer, and product builder into a single role.
PRODUCT STRATEGY
Product vision, feature planning, pricing, customer interviews, roadmap.
PRODUCT DESIGN
Information architecture, user flows, interface & interaction design, onboarding.
VISUAL DESIGN
Information architecture, user flows, interface & interaction design, onboarding.
ENGINEERING
Google Apps Script, HTML, CSS, JavaScript, QA, debugging, release management.
USER EXPERIENCE
Documentation, webinars, onboarding, professional learning, district implementation, support.
SALES & MARKETING
Sales, licensing, district partnerships, product launches, marketing campaigns.
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Built by a teacher who learned to code alongside her students.
There wasn't AI to write code or explain error messages. Most evenings were equal parts determination, documentation, and an unreasonable number of Google searches. I'm grateful I started before I felt qualified — the product taught me more than waiting ever could.
Its timeline overlaps almost perfectly with the early years of my family. Both required curiosity, resilience, and a willingness to keep showing up before I had everything figured out.
2022
First prototype, built during my daughter's nap times.
2023
Public launch · first paying customers · first district partnerships.
2024
Over 1 million combined installs
2026
Chrome extension launch · customizable School Kits.
